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Colgate Palmolive ad

Artist Ruzzie Green (American, 1892 - 1956)
Date1941
MediumCarbro print
DimensionsImage: 18 3/16 × 15 1/8 inches (46.2 × 38.42 cm)
Sheet: 18 15/16 × 15 13/16 inches (48.1 × 40.16 cm)
Mount: 22 3/4 × 18 7/8 inches (57.79 × 47.94 cm)
Credit LineGift of Hallmark Cards, Inc.
Object number2005.27.4013
SignedOn mount verso, center, white label with brown type: "RUZZIE GREEN"
Inscribednone
MarkingsOn mount recto, bottom, in pencil: "Anything else you can see that will make it better."; On mount verso, center, red and white label with black pencil: "[?] / #8"
On View
Not on view
Collections
DescriptionFull color image of woman with red hair in a light blue evening gown laying upside down on bed with eyes closed. Her hands, with bright red nail polish are positioned near her face.Gallery Label
The three-color carbro process was the first color print technique to achieve anything approaching broad commercial use in the 1930s. Time-consuming and temperature-sensitive, the carbro process nonetheless enabled adept (and patient) practitioners to use a new formal vocabulary when selling products. While others’ early attempts were shrill and garish, in the hands of photographers like Ruzzie Green, who mastered a more restrained and simplified approach, the new technique yielded works of considerable nuance and beauty.
Provenance
Keith de Lellis Gallery, New York, NY;
Purchased from Keith de Lellis Gallery by Hallmark Cards, Inc., Kansas City, MO, 1997;
Given by Hallmark Cards, Inc. to The Nelson-Atkins Museum of Art, Kansas City, MO, 2005.
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